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	<title>Is a bigot. &#187; eharmony lawsuit 2008</title>
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		<title>eHarmony is a bigot</title>
		<link>http://www.isabigot.com/2009/10/eharmony-is-a-bigot/</link>
		<comments>http://www.isabigot.com/2009/10/eharmony-is-a-bigot/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 02:21:19 +0000</pubDate>
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				<category><![CDATA[Bigots]]></category>
		<category><![CDATA[eharmony is a bigot]]></category>
		<category><![CDATA[eharmony lawsuit]]></category>
		<category><![CDATA[eharmony lawsuit 2008]]></category>
		<category><![CDATA[eharmony lawsuit gay]]></category>
		<category><![CDATA[eharmony lawsuit settlement]]></category>
		<category><![CDATA[eharmony settles lawsuit]]></category>
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		<category><![CDATA[eharmony.com compatible partners]]></category>
		<category><![CDATA[lawsuit against eharmony]]></category>

		<guid isPermaLink="false">http://www.isabigot.com/?p=175</guid>
		<description><![CDATA[It&#8217;s about six months since eHarmony launched &#8220;Compatible Partners&#8220;, the website they were forced to create as part of their settlement of a discrimination complaint with the New Jersey Attorney General. eHarmony made several long-term promises and commitments as part of this settlement, including the following: &#8220;We have made the commitment to the New Jersey [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s about six months since eHarmony launched &#8220;<a href="http://www.compatiblepartners.net/" target="_blank">Compatible Partners</a>&#8220;, the website they were forced to create as part of their <a href="http://www.nj.gov/oag/newsreleases08/pr20081119a.html" target="_blank">settlement of a discrimination complaint with the New Jersey Attorney General</a>. eHarmony made several long-term promises and commitments as part of this settlement, including the following:</p>
<p>&#8220;<em>We have made the commitment to the New Jersey Attorney General’s Office that we will put our business effort behind the new site to make it successful.&#8221;</em></p>
<p>An assertion to which we can only reply:</p>
<p><img class="alignnone size-medium wp-image-184" title="orly-ostrich" src="http://www.isabigot.com/wp-content/uploads/2009/10/orly-ostrich-300x300.jpg" alt="orly-ostrich" width="300" height="300" /></p>
<p>As one would expect from a site founded by a lunatic homosexual-hating evangelical Christian like <a href="http://en.wikipedia.org/wiki/Neil_Clark_Warren" target="_blank">Neil Clark Warren</a>, eHarmony have done their level best to drag the chain and comply only nominally with the court-backed settlement.</p>
<p>Let&#8217;s have a look at the &#8220;<a href="http://www.isabigot.com/wp-content/uploads/2009/10/eharmony_versus_compatible_partners.png" target="_self">eHarmony vs Compatible Partners checklist</a>&#8221; (click through for full-size) published over at <a href="http://www.pinoy.ca/eharmony/1704" target="_blank">eHarmony blog</a> to see how eHarmony, <strong>who spend $10M in advertising a month</strong>, have done so far flexing their marketing muscle on behalf of Compatible Partners.</p>
<p><a href="http://www.isabigot.com/wp-content/uploads/2009/10/eharmony_versus_compatible_partners.png"><img class="alignnone size-large wp-image-180" style="border: 1px solid black;" title="eharmony_versus_compatible_partners" src="http://www.isabigot.com/wp-content/uploads/2009/10/eharmony_versus_compatible_partners-245x1024.png" alt="eharmony_versus_compatible_partners" width="245" height="1024" /></a></p>
<p>Wowzers. Pretty damning. For interest&#8217;s sake, let&#8217;s now take a look at eHarmony.com&#8217;s landing page, as it appears today (click through to view it full size).</p>
<p><a href="http://www.isabigot.com/wp-content/uploads/2009/10/eharmony_vs_compatible_partners2.png"><img class="alignnone size-medium wp-image-178" title="eharmony_vs_compatible_partners" src="http://www.isabigot.com/wp-content/uploads/2009/10/eharmony_vs_compatible_partners2-206x300.png" alt="eharmony_vs_compatible_partners" width="206" height="300" /></a></p>
<p>Wow, sure does offer a lot of information. And sure does sound enthusiastic! Success stories, how-to guides, dating advice articles, photos plastered everywhere of grinning couples in LERV!</p>
<p>&#8230; and now lets take a look at the Compatible Partners landing page (as above, click through for the full-size image)</p>
<p><a href="http://www.isabigot.com/wp-content/uploads/2009/10/compatiblepartners.net_screen_capture1.png"><img class="alignnone size-medium wp-image-179" title="compatiblepartners.net_screen_capture" src="http://www.isabigot.com/wp-content/uploads/2009/10/compatiblepartners.net_screen_capture1-300x148.png" alt="compatiblepartners.net_screen_capture" width="300" height="148" /></a></p>
<p>Now even aside from the hilarious fact that all the photos on the Compatible Partners are of the straightest-looking bunch of &#8220;gay&#8221; people the stock photography world can provide (and that <em>none</em> of the photos are of actual site users <em>or</em> of couples facing the camera&#8211;in stark contrast to eHarmony&#8217;s love-in landing page of hetero heaven) there is a DISCLAIMER on the page ABOVE THE FOLD, which essentially amounts to &#8220;The system we&#8217;re using to match people on this site probably doesn&#8217;t work. For you homos. Hey, soz!&#8221;</p>
<p>I mean, this is a site <em>clearly</em> designed to fail; to be swept under the carpet, ignored, and never mentioned sans imminent threat of coercion. Reflecting, I&#8217;m sure, the eHarmony top brass&#8217;s wishlist when it comes to homosexual society.</p>
<p>And like eHarmony blog, we find outselves having to wonder:  can someone sue somebody for court order non-compliance? And have eHarmony&#8217;s marketing department  considered taking their backroom high-fiving, handkerchief-sniggering brand of homo-hate to the <a href="http://www.godhatesfags.com/" target="_blank">Westboro Baptist Church</a>?</p>
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