It’s about six months since eHarmony launched “Compatible Partners“, the website they were forced to create as part of their settlement of a discrimination complaint with the New Jersey Attorney General. eHarmony made several long-term promises and commitments as part of this settlement, including the following:
“We have made the commitment to the New Jersey Attorney General’s Office that we will put our business effort behind the new site to make it successful.”
An assertion to which we can only reply:
As one would expect from a site founded by a lunatic homosexual-hating evangelical Christian like Neil Clark Warren, eHarmony have done their level best to drag the chain and comply only nominally with the court-backed settlement.
Let’s have a look at the “eHarmony vs Compatible Partners checklist” (click through for full-size) published over at eHarmony blog to see how eHarmony, who spend $10M in advertising a month, have done so far flexing their marketing muscle on behalf of Compatible Partners.
Wowzers. Pretty damning. For interest’s sake, let’s now take a look at eHarmony.com’s landing page, as it appears today (click through to view it full size).
Wow, sure does offer a lot of information. And sure does sound enthusiastic! Success stories, how-to guides, dating advice articles, photos plastered everywhere of grinning couples in LERV!
… and now lets take a look at the Compatible Partners landing page (as above, click through for the full-size image)
Now even aside from the hilarious fact that all the photos on the Compatible Partners are of the straightest-looking bunch of “gay” people the stock photography world can provide (and that none of the photos are of actual site users or of couples facing the camera–in stark contrast to eHarmony’s love-in landing page of hetero heaven) there is a DISCLAIMER on the page ABOVE THE FOLD, which essentially amounts to “The system we’re using to match people on this site probably doesn’t work. For you homos. Hey, soz!”
I mean, this is a site clearly designed to fail; to be swept under the carpet, ignored, and never mentioned sans imminent threat of coercion. Reflecting, I’m sure, the eHarmony top brass’s wishlist when it comes to homosexual society.
And like eHarmony blog, we find outselves having to wonder: can someone sue somebody for court order non-compliance? And have eHarmony’s marketing department considered taking their backroom high-fiving, handkerchief-sniggering brand of homo-hate to the Westboro Baptist Church?